Neighborhood Clinic

Neighborhood Clinic is an urgent care medical clinic/facility that takes an integrative approach to providing immediate medical care on a walk-in basis. C0MPLÉX1 worked with Neighborhood Clinic to improve their online presence by ensuring that Dr. Stadiem's business listings were up-to-date by way of implementing a comprehensive keyword analysis and strategy.

We began our initial assessment using the first twenty pages of Google search results, with the following keywords:

  • Michael Stadiem
  • Michael Stadiem, MD
  • Neighborhood Clinic NC
  • Michael Stadiem MD NC
  • Michael Stadiem NC

The primary reason for making these updates was to ensure that former patients of Dr. Stadiem (and those seeking appointments with him) were directed to the Neighborhood Clinic, rather than the clinic in which he previously resided.

Previously, when a patient contacted Dr. Stadiem's outdated information, they may have inadvertently been directed to schedule an appointment with a different practice, resulting in the patient not receiving the care they actually sought. Therefore, our goal was to ensure that both new as well as former patients could easily search for, find and visit Dr. Stadiem at the Neighborhood Clinic.

 

What We Did

Working within the client’s budget, C0MPLÉX1:

  • Reviewed the top 20 pages
  • Updated the client’s business listing(s) information (ex: name, phone number, address, accepting new patients, telehealth options, etc.)
  • Updated the client’s and the Clinic’s Google My Business profile
  • Updated the “About” section of the client’s LinkedIn profile and proposed design improvements (ex: profile image and cover)

The Results

After approximately two months of working together, we saw the following improvements:

#1 – Neighborhood Clinic Ranks #1 in Search Results.

Neighborhood Clinic currently shows up first in search results for the following keyword phrases:

  • "Dr. Michael Stadiem"
  • "Michael Stadiem, MD"
  • "Dr. Michael Stadiem NC"

#2 – Neighborhood Clinic ranks #2 in Health.USNews.

Neighborhood Clinic is currently ranking #2 in health.usnews, and it's updated.

#3 – Dr. Stadiem has an elevated LinkedIn profile, ranking #3. 

After making considerable updates to the client’s LinkedIn account (including an updated, professional design layout), Dr. Stadiem now ranks #3 on LinkedIn.

#4 – Google My Business Listings are ranking on Page 1 of Google.

Eight of the ten business listings for Neighborhood Clinic that are on the first page of Google have Dr. Stadiem’s profiles updated with Neighborhood Clinic information. Of these, SEVEN were updated by C0MPLÉX1.

Our strategy included using targeted keywords, such as:

  • "Dr. Michael Stadiem"
  • "Michael Stadiem, MD"
  • "Dr. Michael Stadiem NC"

 

OTHER IMPROVEMENTS

As a result of our work, we also saw significant improvements to the following keywords:

"Dr. Michael Stadiem"

  • 12 of 20 improved rankings
  • 3 of 20 decreased rankings
  • 4 of 20 same rankings
  • 1 new page on SERP

 

"Michael Stadiem, MD"

  • 8 of 20 improved rankings
  • 5 of 20 decreased rankings
  • 4 of 20 same rankings
  • 3 new pages on SERP

 

"Dr. Michael Stadiem NC"

  • 11 of 20 improved rankings
  • 5 of 20 decreased rankings
  • 1 of 20 same rankings
  • 3 new pages on SERP

 

NEIGHBORHOOD CLINIC GOOGLE ORGANIC RESULTS

 

 

 

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