Overview
Shred Ace, a long-standing client of C0MPLÉX1, approached our team with a critical need: modernize four aging websites to keep pace with today’s rapidly evolving digital landscape. As a leader in secure document shredding services, their websites needed to better reflect their credibility, expand their visibility, and support continued growth in a competitive market spanning 2 states and the District of Columbia.
Over years of partnership, Shred Ace has trusted C0MPLÉX1 to manage and elevate their digital performance. This redesign initiative marked the next major step in helping them stay ahead of industry changes while supporting long-term SEO and user experience goals.
The Challenge
The original Shred Ace sites were built 7 years ago by C0MPLÉX1 , and although they had served the company well, they no longer aligned with modern user expectations or search engine standards. Key challenges included:
- Outdated design and page structure
- Slower performance compared to modern competitors
- Limited mobile optimization
- Fragmented content and incomplete UX pathways
- SEO limitations due to legacy architecture
- Theme builder outdated
Shred Ace needed a refreshed digital foundation—one that could support growth, capitalize on ongoing SEO strategy, and keep pace with the everyday changes in how users search, navigate, and convert online.
Our Solution
C0MPLÉX1 executed a full-scale redesign across all four Shred Ace websites. Our approach included:
1. Modern, User-Focused Design
We transformed each site with updated visual branding, improved layouts, and streamlined navigation. The new designs emphasize trust, clarity, and easy access to the shredding services customers search for most.
2. Fully Optimized Technical Architecture
The redesign introduced:
- Custom theme built by C0MPLÉX1
- Faster site speed
- Mobile-first structure
- Modern codebase and schema markup
- Improved internal linking
- Updated conversion paths
This foundation supports both immediate usability and long-term SEO growth.
3. Targeted SEO Pages and Content Updates
For Shred Ace, we created new SEO-focused pages to better target key services and improve user experience. During quality assurance, we identified and fixed several SEO issues and updated older content to reflect changes in their service offerings. These improvements resulted in a more accurate, search-friendly site structure that supports stronger visibility and engagement.
4. Trademark Integration & BIMI Authentication
As Shred Ace secured a new USPTO trademark — a process our team initiated and supported — it was essential that the updated brand identity was clearly and consistently communicated across all digital properties.
We incorporated the trademark into site content and visual assets to reinforce brand credibility and protect brand equity.
On the technical side, we implemented BIMI (Brand Indicators for Message Identification) using the verified trademark. This enhances email deliverability and trust by ensuring Shred Ace’s branded logo can appear in supported inboxes, strengthening brand recognition across digital communication channels.
Results
The redesign had a measurable, positive impact.
Significant Rank Increases Across All Four Websites
Using Sheer rank tracking, we observed:
- 500+ pages improved in Google Search rankings
- Fewer than 50 total pages across all sites experienced slight declines
These outcomes reflect not only the success of the redesign but also the resilience and strength of Shred Ace’s upgraded site architecture.
Enhanced User Engagement
Early analytics show stronger engagement metrics, including improved time on page, reduced bounce rates, and clearer calls-to-action leading to better conversion opportunities.
Future-Ready Digital Profile
With a modern platform in place, Shred Ace is better positioned to adapt to ongoing algorithm updates and user behavior trends.
Conclusion
Our long-term partnership with Shred Ace made this redesign deeply strategic. C0MPLÉX1 didn’t just update four websites—we built a scalable, high-performing digital ecosystem designed for today’s internet and tomorrow’s growth.
Shred Ace now benefits from a sharper competitive edge, improved rankings, and a user experience aligned with industry-leading standards.
