New Ad Position metrics for Google Ads

Due to a lack of clarity on average ad position (says Google), Google has announced that they will be introducing new ad position metrics starting September 30, 2019. In the past, the top ad has not always been placed above the organic search results. This was leading to confusion for some over why some top ads had low click-through rates.

Google is introducing four new metrics. Two of metrics involve the absolute top position on the page. These are the ads that appear above the organic search results and all other ads. 

The other two new metrics involve all other ad positions above the organic search results. The new metrics are:

Impr. (Absolute Top)%:

Search absolute top impression rate is the percentage of your ad impressions that are shown in the absolute top position above all other ads and organic search results.

Search (Absolute Top) IS:

Search Absolute top impression share is the number of impressions you receive in the absolute top ad position divided by the estimated number of impressions you were eligible to receive in the absolute top ad position.

Impr. (Top)%:

Search top impression rate is the percentage of your ad impressions shown in a position anywhere above the organic search results.

Search (Top) IS:

Search top impression share is the number of impressions you received in a position anywhere above the organic search results divided by the estimated number of impressions you were eligible to receive in a position anywhere above the organic search results.

As always, C0MPLÉX1 is here to help you create or improve your pay per click (PPC) Google Ads campaign. We are a certified Google Partner and our experts have over a decade of experience working in internet marketing.
We are always on top of any changes in Google’s metrics so your business can get the best results. For more information about our internet marketing or SEO services contact C0MPLÉX1 today.

C0MPLÉX1’s Noah Boswell now Google AdWords Certified Partner

Estimated Reading Time: 22 seconds. Contains approximately 74 words.

Just quick update to C0MPLÉX1 Clients…Google just posted the new Qualifications for Individuals and Companies to be a “Google AdWords Certified Partner” this morning at 3am.

In my continued efforts to stay on top of all that is Google for your benefit (my clients) I have already today taken Both Paid exams and passed and am officially a “Google AdWords Certified Partner” on the first day available to do so.

Information from Google on the Program:

Get your Google Adwords Campaign off the Ground

A Google Adwords campaign is a great way to bring targeted traffic straight to your Web site. If applied correctly, with just a little investment you can start to see real results in very little time. However, do it wrong and it will be a complete waste of your time and money.

Many people wrongly believe that Google Adwords is an easy way to advertise online. However, if you don’t know exactly what you’re doing, then it can quickly turn into a costly mistake. To combat this, consider hiring a professional Google Adwords management service to do the job for you. Not only will it be easier, but it will be a lot more cost effective in the long term.

There is a simple reason why Google Adwords is the preferred choice of online advertising for millions of companies. Google is the biggest search engine, and therefore if you can make yourself here then you have a greater chance of being found. If carried out correctly, a Google Adwords campaign will have a higher return on investment than other forms of advertising.

Some companies regularly spend thousands of dollars a month on their Google Adwords campaigns, and that is not money that you can afford to throw away. The benefits are clear?you are reaching customers who are specifically looking for the products or services that you offer. All you have to do is make yourself visible.

There are many factors which make up a successful Google Adwords campaign, and each factor must be considered carefully to achieve results. Firstly, there is keyword research. Getting the right keywords takes time and effort, and if you go wrong here the rest of your campaign will be a waste of time.

But this is only the beginning. Once you’ve started your Google Adwords campaign, you’ll also need to create adverts that are powerful and effective and that get people to click on them. This is something that takes time and effort to get right, as numerous techniques are necessary to gear the campaign towards bringing in results. After that you will need to manage the campaign closely, to observe the results and statistics that will help you to improve your conversion rates.

Trying to do this all yourself is hard work, especially if you only have a little experience in the field. A professional management service will inform you on the progress of your campaign, explaining how it is performing and making the changes that are necessary to bring in the most clicks for you.

Don’t waste your time on a Google Adwords campaign that does not convert and ends up losing you money. Always go with a professional management service that will not only take charge of the whole campaign for you, but will provide you with a better return on investment. Professional services are often cheaper than you realize, and if you are making an investment then it is always worth getting it right from the start.

Google Adwords can really make a difference to your business, but don’t throw your money away. Hire a company with experience and a proven track record to match, and start seeing the conversions pick up today.

AdWords Bidding Stratagies

Google just released a new tutorial on bidding strategies. This is a great tutorial for anyone looking to learn more about how to maximize budget and profits. To view the tutorial visit Google AdWords Bidding Strategies tutorial.

One thing they did not show was how to figure out the value of a Lead. Here is some of my math:

Factors you must Know: How many leads you are getting, What percentage of the leads you are getting become NEW business, Average sale amount per NEW business,

Example: 100 leads, 40% close, $250 average Ticket sale,

Math: 40% x 100 Leads= 40 new customers x $250 average ticket sale= $10,000 NEW business / 100 leads = $100 value per lead

So as long as your CPA or Cost per lead does NOT exceed $100, you are in the black. Of course if you want to take it a step further you can replace Average Ticket Sale with Profit per ticket sale and find out the exact number for profitability not just breaking even on Revenue.

Hope this helps!