Today’s business owners rely on a variety of strategies to attract attention online. For example, proper search engine optimization (SEO) and link building are two strategies that can help businesses stand out from the competition and increase their website traffic. However, both have to be implemented properly in order to drive the results you want. With link building, in particular, you have to make sure that backlinks to your site are coming from high quality, trustworthy sites. Additionally, the vast majority of these links should be dofollow backlinks. If you’re confused about what these backlinks are or how to generate them, don’t worry. C0MPLÉX1 can help. In fact, we utilize a variety of proven SEO strategies to help businesses like yours reach their goals and achieve greater success.
Understanding Dofollow Backlinks
So, what exactly are dofollow links? These are links that come with a “vote of confidence” from the linking site. They are structured and formatted in a way that tells Google and other search engines that the linking site recommends your site. They’re essentially a way for a good site to pass some of its own authority onto yours, which can boost your search engine rankings. These links are also easy for search engine crawlers to follow and do not include a “nofollow” attribute.
The Truth About Nofollow Backlinks
When it comes from a great site, a dofollow link is a wonderful thing. It can help you rank for more targeted keywords, which can help the right people find your site. It can also increase your site’s authority and trustworthiness with the major search engines, which means you’re more likely to appear in the search results when relevant searches are performed. However, dofollow links are not the only type of backlinks that exist. There are also nofollow links, and, contrary to what you might think, these links are not always a bad thing.
Nofollow links are still links to your site, which means they can help you attract more visitors. The only difference is that these links may not come with any authority from the linking site. As a result, they don’t affect SEO in the same way that dofollow links do. But, with that said, having nofollow links can help you build a stronger, more diverse link portfolio. Plus, these links can be useful when the linking site is not as credible as you might like. You still get the link and the potential traffic, but without an established “relationship” or “recommendation” between your site and the linking site. Similarly, you can use nofollow backlinks when linking to other sites. This can help you build mutually beneficial relationships with other businesses without having to “vouch” for their sites and content.
At C0MPLÉX1, we can help you generate a solid combination of dofollow and nofollow backlinks. We can also advise you as to which links should be labeled as dofollow and which links should be nofollow. That way, you can use both link types to your advantage.
Tips for Gaining Dofollow Backlinks
Since dofollow backlinks can be beneficial, you want to accumulate as many of them as you can. But, don’t just go out and request dofollow backlinks from a variety of unknown sites. Instead, you want to specifically solicit dofollow links from trustworthy, reputable, and relevant websites. We can help you find websites like these and show you how to request that the sites create dofollow backlinks to your site.
While there are many strategies and methods you can try, a few helpful techniques include:
- Offering high quality content that other sites will want to link to
- Using the Google Publish Center to increase the chances of your content being indexed by Google News
- Guest Blogging for credible sites that are relevant to your industry
- Requesting backlinks from relevant but non-competitive sites
We can help you put these and other strategies into action so that you get the dofollow backlinks you need to succeed. We can also assist you with finding current backlinks, determining if they are dofollow or nofollow links, and discovering how these links are affecting your SEO. We can show you how to maximize the effects of good dofollow backlinks, and we can also help you manage, disavow, or remove backlinks that are having a negative effect. With our help, you’ll enjoy greater control over your site, your image, and your online reputation.
Contact Us Today
Every link to your site has an impact. That impact can be positive or negative, and it’s up to you to take control and make the most of your nofollow and dofollow backlinks. And, fortunately, you don’t have to do it alone. For help with building backlinks or with link building and SEO in general, you can count on C0MPLÉX1. To learn more about us and what we can do for your business, don’t hesitate to contact us today.