Our Name

While our legal incorporated name remains Look to the Right, we rebranded our business to C0MPLÉX1 to better reflect who we are today. Every character in the name was chosen with purpose. It speaks directly to the complex nature of the digital work and technical challenges we tackle every day. The 0 and the 1 serve as a nod to binary code, which is the foundational language of the digital space. Rounding out the name is the accent mark over the É, which represents our talented bilingual team and the diverse perspectives we bring to every project.

So what does Look to the Right mean? Where does it come from? Is it political?!

It is not political. As with everything these days it has to do with Google. In the very beginning our main service offering was PPC/Google Ads/AdWords management. At that time when you did a Google Search the Results Page would display the ads on the right hand side of the page. Hence "Look to the Right" to view our ads.