What Should My SEO Budget Be?

Wondering how much you should spend on SEO? We get asked this question a lot. The customers/clients/patients you’re trying to reach,  your location, and the size of your business should all play a role in determining your SEO budget. Below is a breakdown of how much most successful businesses in your industry spend on SEO. Ideally, you’ll want to look at businesses that are comparative in terms of their size and scope. We can also provide you with useful insight into your competitors and their SEO campaigns to help you determine a reasonable SEO budget.

How do I determine my SEO budget?

Knowing what businesses of different sizes spend, on average, for SEO services is a great starting place. But, every business is different, and you have to decide how much your organization can realistically spend on SEO.

We start by looking at your current budget and analyzing how much you can put toward SEO. If your available funds fall within a range that’s appropriate for your business size, then we can help you leverage that budget for success. If you’re falling short, however, we can look for areas in which you may be able to optimize your spending and create more funds for SEO. After all, properly implemented SEO strategies can offer you a great long term return on your investment.

You can also speak directly with C0MPLÉX1 about your budgetary constraints. We work with businesses of all sizes and at all stages and can develop a plan to suit almost any budget. We can also gradually add in additional services as you grow.

Enterprise Business with National Focus

$10,000 and Up

Medium/Large Business OR eCommerce with National Customers

$4,000-8,000 per month

Small/Medium Business with Local OR Regional Customers

$2,500-$5,000 per month

How much should a small business spend on SEO?

Small businesses should, ideally, spend a minimum of $1,500-$2,500 per month on SEO services. However, some businesses will spend as little as $500 a month.  How much you should spend depends on your specific needs, goals, and other factors. At C0MPLÉX1, our goal is to provide you with high quality service regardless of the size of your monthly SEO budget. We will also openly and honestly discuss pricing with you and help you prioritize your services. That way, no matter how much you spend, you can make improvements.

Is it worth it to pay for SEO?

Yes. SEO can be can be a great investment in the future of your business. Remember, quality matters more than anything. You may find a very low-priced SEO service, but if that service isn’t effective, you’re wasting time and money. Additionally, bad SEO can have serious consequences, such as penalties from Google, irrelevant traffic, frustrated customers, and a poor professional reputation. Thus, quality SEO is a wise long-term investment , even if it means spending little more upfront.


SEO is High Tech Work