How to Improve Page Authority

As a professional in today’s world, you probably already know how hard it can be to attract attention and stand out from your competition. This is especially true online. You want your website and your pages to appear as high as possible in the search results when relevant searches are performed since this can lead to more traffic and more success. However, predicting how your pages will perform can sometimes feel like taking a shot in the dark. Luckily, though, it doesn’t have to.

Moz, a leading creator of search engine optimization (SEO) tools can help you see your page authority rating. More specifically, it’s a scoring strategy that can let you know how likely it is that a particular page will perform well in the search engine results. And, if you’re wondering how to improve page authority and garner the results you want, C0MPLÉX1 can help. We utilize a variety of proven strategies that can increase page authority, as well as overall credibility and brand awareness.

Link Building

If you want to increase your page authority, first understand that link building is vital. Because your page authority score is based on how well a particular page ranks or is likely to rank, you need to create links not just to your general website domain, but to the specific page for which you are trying to rank. And, while your gut instinct might be to just go out and create links anywhere you can, this can actually be counterproductive. For the best results, you want to create links from high quality, authoritative, and trustworthy sites that get high amounts of traffic. The better and more popular the sites that link to you, the better and more targeted your traffic is likely to be. Plus, links from quality websites can help improve your reputation and trustworthiness, both with the major search engines and with your customers. For this reason, we focus on ethical link building strategies and helping you create strong, mutually beneficial relationships with similar but non-competitive industry sites. That way, you can more easily accumulate quality links and all the benefits that go along with them.

Content Creation

Something else that can greatly influence page authority is the quality of the content on your page. If your page is packed with useful, credible content, you’re more likely to attract links from high quality sites without even trying. Similarly, beneficial on-page content can naturally help improve your trustworthiness and search engine rankings, which can further boost page authority.

We understand the importance of quality content, which is why we employ a team of experienced content writers, as well as web designers, web developers, marketers, SEO / SEM specialists, and more. Together, we can design effective pages and exemplary content that can help you attract and achieve both the attention and the page authority scores you desire.

Effective Tools

As you learn more about how to increase page authority, it’s important to have the right tools on your side. For example, a few useful tools include:

  • Moz Link Explorer: This tool allows you to filter links by page authority score to make the most informed internal and external linking decisions. It can also help you find and fix broken links, perform competitive surveillance, monitor backlink spam scores, and more.
  • Google’s Disavow Tool: If you’re having trouble removing non-helpful links to your site, Google’s Disavow feature can help.
  • Majestic’s SEO Tool: Discover which sites and pages are linking to yours, how credible they are, and how their links are affecting you.
  • And more

However, not all tools are suitable for all purposes, and using some tools incorrectly can lead to negative consequences. At C0MPLÉX1, we can help you identify the tools that will work best for your business and your specific goals. We can also assist you with understanding the data these tools provide and turn it into actionable, effective strategies.

Contact Us Today

As you can see, improving your page authority isn’t a simple process. Fortunately, we have a thorough understanding of page authority and all that it entails. We also understand how the internet and the major search engines function. We can put our extensive knowledge to work for you and help you increase not just page authority but overall authority. To learn more about us and what we can do to take your business to the next level, don’t hesitate to contact us today.

Common Link Building Mistakes

For today’s businesses, using effective search engine optimization (SEO) strategies is more important than ever. With so many people shopping online and so many businesses to choose from, you need a positive internet presence in order to stand out and attract the right attention. And, while having a quality website, useful content, and targeted keywords is important, it may not be enough. You also need an abundance of inbound links from other high quality sites. However, link building is not easy, and doing it incorrectly can have serious consequences. Fortunately, C0MPLÉX1 can help you avoid link building mistakes and achieve greater success.

Understanding Link Building

Because link building can be challenging, many businesses avoid it entirely. This can be a huge mistake. When other sites don’t link to yours, Google and other major search engines often take this as a sign that your site is not authoritative and/or that it is unlikely to contain useful content. This can hurt your ranking in the search results. Thus, even if customers are looking for exactly what your site has to offer, it can end up buried in the search results if it even appears at all. To avoid issues like these, you have to be proactive about link building while also avoiding common link building mistakes.

Poorly Placed Links

You might think that any link to your site is a good link, but this is not always the case. Ideally, links should be placed on sites that contain content that is relevant to your target audience. Additionally, the page the content links to should also contain relevant, related information. If the linking page and the linked page are about two totally different topics, you may still see an increase in traffic. However, this traffic is unlikely to produce the desired results. Instead, it can lead to frustrated, confused customers who quickly click away from your site.

For these reasons, C0MPLÉX1 focuses on putting the right links in the right places. Additionally, we ensure that the sites that link to yours are trustworthy and credible, which can help build your own authority and trustworthiness. We can also assist you with creating quality content that appeals to your target demographic, encourages other sites to link to yours, and drives real results.

Poor Outreach Strategies

Another one of the top link building mistakes that we see is poor outreach strategies. We understand that it can be difficult to build connections and find other sites that are willing to link to yours. But, if you continue using ineffective outreach methods, you can’t expect to see desirable results. Sending out form emails and reaching out to unrelated or poorly performing sites rarely leads to success. Instead, your communication needs to be clear, direct, personable, and calculated. It needs to let site owners know how they will benefit from linking to your site and provide them with actionable next steps to get the ball rolling. Of course, that’s easier said than done, but, thankfully, you don’t have to do it alone. C0MPLÉX1 can show you how to build positive, mutually beneficial relationships with professionals in related fields.

Contact Us Today

Link building mistakes can pose a serious problem for modern businesses, but so can avoiding link building entirely. The key is to engage in high quality, results-driven link building strategies designed with your unique goals in mind. If you’re ready to take the first step toward better link building, contact us today.


Link Building, backlinks for SEO - Search Engine Optimization concept illustration

Define Backlinks in SEO

When you own a business, having a quality website is key. Additionally, you need to take steps to help search engines and consumers find your website. Fortunately, search engine optimization (SEO) can help. However, good SEO is complex and involves more than simply inputting the right keywords into your site. You also need to make use of backlinking and other useful strategies. And, here at C0MPLÉX1, we can help you understand these and other SEO techniques.

Understanding Backlinks

Wondering how to define backlinks? To put it simply, these are other websites that link to your own. Ideally, these should be high quality, trustworthy sites. The better the quality of your backlinks and the more of them you have, the more helpful they are to your business. A large amount of good backlinks can help members of your target audience find you. Plus, these links can also improve your ranking on the major search engines by showing that you are a trusted authority in your field.

Why Backlinks Matter

We’ve already answered the question “what are SEO backlinks?” What’s more important to understand, however, is why they matter. Essentially, every backlink from an authoritative site is a point (reference) in your favor. These links show customers and search engines that your site is trustworthy and contains useful information for said products or services etc. Thus, the more of them you have from trusted sites, the better your site ranks.

Generating Backlinks

It’s easy to see why backlinks are important. What’s not so easy, though, is earning backlinks. Luckily, here at C0MPLÉX1, we understand the importance of backlinks and how to help you gain them. We use multi-faceted, results-focused strategies, such as creating helpful on-site content, syndication, and building relationships with other professionals and influencers, to help you generate more backlinks. Over time, this can lead to more website traffic from your target audience. That, in turn, can mean more leads, more conversions,and more success.

Contact Us Today

Now that you understand why backlinks are important, the next step is building backlinks of your own. Keep in mind, though, that all backlinks are not equal. In fact, poor quality backlinks can sometimes do more harm than good. If you want to make the most of backlinks and use them to your advantage, let our professional, knowledgeable team go to work for you. We’ll use our in-depth knowledge of how the internet and the major search engines to help you get the results you want and need. To learn more or get the process started, don’t hesitate to contact us today.

Instagram account animation with hand holding megaphone

How to Create An Instagram Business Account

Around 200 million businesses are using Instagram. If you’d like to be one of them, learn how to create an Instagram business account and how to use it to your advantage. In fact, as of 2021, it had 1.21 billion active monthly users. Even more importantly, 70% of online shoppers turn to the platform when considering a purchase. As such, it can be a powerful tool for businesses. Furthermore, creating a business account is easy, fast, and free. Just follow these simple steps to get started.

Getting Started

When you’re ready to create an Instagram business account, simply go to the site or download the app. You’ll be prompted to sign up. The process is easy and should take only a few minutes of your time. Once it’s complete, navigate to “Settings.” If you see the option to “Switch to Professional Account,” tap or click that. If not, tap “Account” first and then “Switch to Professional Account.” From there, click “Continue,” select a business category, tap “Done,” and then click “OK.”

Next Steps

Once you’ve made the switch, you’re ready to use Instagram for business purposes. Just click “Business” to add your contact details and, if you prefer, to connect your account to your business Facebook page. Your business account will give you access to:

  • Helpful insights about who interacts with your profile
  • The Professional Dashboard feature
  • Educational content
  • Performance tracking
  • Instagram Ads
  • A call to action button
  • And more

Unleash the Power

While Instagram’s built-in tools can be useful, effectively marketing on Instagram does require some work and know-how on your part. Fortunately, C0MPLÉX1 can help you use the platform to attract the right customers, boost brand recognition, and increase conversions. We can also show you how to sell directly from Instagram, optimize your content, and engage with your customers.

Contact Us Today

A business Instagram account can help you reach a wider audience. However, just like all social media platforms, it has to be used effectively. If you want help creating, designing, or optimizing your Instagram business account, contact us today. With our assistance, you can use this tool to its full advantage.


What is the Google Spider And How Does It Work?

One of the basic terms in SEO and which you must have read by now is Google Spider. But what exactly is this and how does it actually work? Let us break down for you the gist of Google site indexing.

What Is The Google Spider And What Does It Do For Your Site?

Google Spider is basically Google’s crawler. A crawler is a program/algorithm designed by search engines to crawl and track websites and web pages as a way of indexing the internet.

When Google visits your website for tracking/indexing purposes, this process is done by Google’s Spider crawler. Once the spider visits your web page, the results are potentially put onto Google’s index, or, as we know it, a search engine results page (SERP). The better and smoother the crawling process, potentially the higher your website will rank.

Crawling means following a path, and in the Search Engine Optimization (SEO) world, this means following the links that appear on your website. This is one reason why site maps are created; they can contain all of the links in a website being used by Google’s bots to look deeply into it.

Given that thousands of new web pages are developed and published every day with even more web pages being constantly updated and redesigned, the Google Spider goes through the web analyzing pages, code and links it can find basing itself on metrics of.

So How Does Google’s Site Indexing Work?

google spider crawler process

Depending on the meta tag you use, either index or no-index, Google will crawl and index your pages. If you’ve inserted a no-index tag, this means that that page won’t be indexed.

SEO experts recommend only allowing important parts of your website be indexed in order to achieve accurate rankings in search engines. Tags, categories and other not-so-important pages do not need to be indexed, and it may actually work better for your website’s rankings if they’re not. However, each website and its users are different! Some tag, category and other pages may be important for the site, users, and technical operations.

Factors such as your domain’s name, backlinks, internal links may affect the way Google’s spider crawls and indexes your site. The more backlinks you have from trustworthy sites the more likely search engines will find your site.

By using Google’s Search Console AKA Google Webmaster Tools you can check to see how Google is indexing your site and identify what can be done to improve its performance. The more content you add, change, and improve the more activity Google spider detects.

What are backlinks? Link Referral 101

In the Search Engine Optimization world, backlinks are your websites referrals: proof others vouch for your content and its quality. The more links appear on other sites quoting something from yours, the more value your website or page will have to users, Google and other search engines.

Quality vs. Quantity

As it tends to happen with SEO, quantity means little next to quality. When determining the value of a website to a searcher and how much visibility it should have, search engines take into consideration both factors. However, followed backlinks from trustworthy, high authority sites will always be considered much more valuable than those coming from low authority and potentially spammy sites.

In fact, although followed links are definitely something to aim for – it doesn’t mean that no-follow links aren’t valuable. Just the mention of your site on a high quality website is good enough to give your business a thumbs up in the eyes of users and search engines.

Where to start? Competitive Backlink Research

The reason why you create (or should strive to) great content for your site is making it interesting enough so that people will want to use and share it. The more they share your webpage by linking to it, the more visitors will want to come in. So, backlinks from sites with content related to yours will always be much more valuable than those coming from any random corner of the web.

So, when it comes to link building, the first thing to do may be a little something called competitive backlink research, which basically means digging into your competitor’s backlink profile (the list of pages and domains linking to a website) in order to gain insight about the link building that may have helped them rank well for your target keywords, so you can now target these domains as well on your own campaigns.

Remember, Quality Over Quantity: How to Attract Valuable Backlinks

Now that you know who to target when it comes to generating backlinks, you can add up to the great results by making sure your site is regularly updated with great quality content, repairing any broken links on it and establishing a presence on social media that continuously links to your website.

While looking at your competitor’s backlink profile, use the domains that show up as a leverage and make sure your site’s being noticed by them through the making of quality comments on their posts, asking to be added to their specific directories related to your niche or geographic area and guest posting.

Remember, Google works hard to penalize and stop the effects of sketchy plans such as buying, trading backlinks or abuse them in any way – “link farms” anyone? – so stay away from these sorts of strategies and focus on generating quality links by creating great content and promotion within your site’s area of interest.

Contact C0MPLÉX1 Today

Get to know more about the tactics and tools that make C0MPLÉX1’s link building strategies so successful for our clients.

See Also: Competitive SEO, Technical SEO, SEO is High Tech Work.