Search Engine Results Pages (SERPs) & Why It Matters

If you’ve ever typed in a keyword phrase and sifted through the results, you may not even notice that you often don’t look beyond the first page of results.

Search engine results pages (SERPs) are one of the biggest things that businesses go after. They know that in order to be noticed by their target consumer, they need to appear among those top 10 results or risk not getting found at all.

Statistically, you have a better chance of your website being clicked on if you appear higher in the search results than you do if you appear lower in the search results. Among the biggest search engines is Google – who as of 2017- averaged a net market share of nearly 75%. In a similar vein, the number of people accessing the Internet and conducting searches has increased throughout the years. In 2017, nearly 47% of the global population accessed the Internet, and this number is expected to grow to around 54% by the time 2021 rolls around. [source]

According to, websites that rank in the top SERPs grab around 36 percent of the web traffic that is missed by lower-ranking websites.

The bottom line? SERPs matter when it comes to both your business and your bottom line.

4 Ways SERPs Help Your Business

Top-ranking search engine results help your business in several ways:

#1 – Increases Authenticity – People are more likely to view your business as more authentic and trustworthy if it ranks higher in the search engine results pages.

#2 – Increases Web Traffic – Think of how often you click through search engine results on the second or third page. The higher your site is ranked (and especially if it ranks on the top SERPs), the more likely you are to see an increase in clicks and web traffic overall.

#3 – Improves Chances for ROI & Customers – The higher your website ranks in SERPs, the increased chances you have for web traffic, ROI and potential new customers/clients. It’s simple math, really!

#4 – Decreases Overhead Costs – Websites that have a higher ranking in SERPs often see a reduction in the amount of advertising costs because being on the first page of search results automatically means more exposure to your target audience. This means less time planning and paying for potentially expensive ads that do the same thing: give you exposure. The benefits also spill over to social media marketing as well.

Contact C0MPLÉX1 Today

At C0MPLÉX1, we work with you to come up with a comprehensive SEO strategy as well as a paid search marketing strategy (if needed) to help your website get ranked among the top search engine results pages. Learn more about how we can help your business by giving us a call today.