Paid Search More Likely to Sell than Organic – Internet Retailer

12 Month study by Engine Ready based on traffic to 26 etailers found that Conversion rates are almost double what organic traffic conversion rate is. Also average value per order (ticket sale) is higher with Paid search rather than Organic.

For Full story: http://www.internetretailer.com/dailyNews.asp?id=31373

Posted in PPC.

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