Local vs. National SEO & PPC Services

Businesses in the Triangle area as well as around the United States use C0MPLÉX1 because of our years of experience and expertise in being able to offer comprehensive local and national SEO & PPC services.

When implemented correctly, a well thought out SEO Plan or PPC plan can help generate brand awareness, increase revenue for your business, and save you additional time & money.

Following is a breakdown of the differences and advantages of using local versus national SEO/PPC services. See What Should My SEO Budget Be? for more help with budgeting.


Local search engine optimization involves optimizing your website specifically for people who are searching with local intent. Local SEO is narrowed down to the exact geographic location that you want to target with the sole purpose of making it easier and faster for prospects  in your area to find you.

Local SEO may involve one or more of the following types of optimization:

  • Keyword Optimization – Increase your site’s traffic through selected keywords + geographic targeting.
  • Social Media Optimization – Expand your brand’s reach with customized social media management that includes a social media calendar, established key performance indicators (KPIs) for tracking success, and more.
  • Content Optimization – Get more qualified, local customers by creating content that is specifically tailored to your audience. We’ll help you create the perfect editorial calendar to keep track of what content is written as well as future plans for tailored content.

Search Engine Optimization at the Local Level

When someone in your area searches for a set of keywords related to your industry, you want to be the first and last place they wind up. At C0MPLÉX1, we know local search engine optimization inside and out, particularly when it comes to businesses and companies in the Research Triangle of North Carolina.

Our team members will work with you 1:1 to develop an SEO strategy that fits within your time and budget constraints.


At the national level, we tend to focus on ranking for a broader range of keyword phrases. Search engine optimization at the national level tends to be more competitive than local SEO. However, C0MPLÉX1 possesses the expertise, years of experience, and ethical web tools to help your business or brand extend its reach and move ahead of the competition.

In a world where technology is constantly changing and shifting, most purchases, appointments, and otherwise are completed by first logging onto the Internet and typing in a keyword phrase. If you operate an eCommerce business, or if your business depends largely on online sales, National SEO may make sense for you.

Benefits of National SEO:

  • Understand what your target audience is searching
  • Improves your understanding of the needs/wants of specific consumers
  • Helps you determine which keywords are being searched in your industry and where you rank compared against your competitors
  • Helps you optimize your website to increase/strengthen your online/offline presence
  • Increases brand awareness and credibility

Our SEO Services

Our SEO services include the following range of deliverables (including but not limited to):

  • Weekly/Monthly Reporting
  • On-site/Off-site Link Building
  • Social Media Management
  • Mobile Optimization
  • Optimized Content Pages
  • Updated Business Listings
  • And More!


Pay Per Click (PPC) campaigns are a great way to target the specific area in which you live to help drive hyper targeted traffic to your website. Unlike local SEO, most clients tend to see immediate results with PPC.

If you are a small business owner who only conducts business during a certain window of time or in a certain area (ex: town, city, radius within a major city, state, etc.), then local PPC services may be the right fit.

As your trusted Google Ads (formerly Google AdWords) Certified Partner, we’ll help you get the most ‘bang for your buck’ by fully managing your PPC account(s), crafting compelling ad text that draws prospects into your website, making daily/weekly bid adjustments, and performing ongoing keyword research and competition monitoring to help us craft new ads, adgroups, and keywords.

Local PPC services enables you to reach local consumers at the exact moment they are searching for your services or goods.We can help you set up your PPC campaign(s) to only run ads during certain hours and/or days of the week that you’re in business.

Get results that are:

  • Fast
  • Measurable/trackable
  • Fit your budget
  • Are targeted to reach your audience at the right time

When combined with local SEO, local PPC can be an extremely helpful tool to help you test other marketing strategies as well as help you refine your overall, online marketing  campaign.


Businesses who rely on the majority of their revenue from online sales can benefit from national PPC services, regardless of what stage of the game you’re in (ex: a new business that’s just starting out, or a seasoned business hoping to generate additional revenue).

At C0MPLÉX1, we’ll help you restructure your PPC campaigns to minimize wasteful spend by employing targeted ads that are aimed at specific areas of the country where your customers come from.

Create geo-targeted ads, adjust your ad text to include broader range keywords, and stay on top of what the competition is doing to make sure that you’re always 10 steps ahead.

All of our PPC Services include (but are not limited to):

  • Review of Historical Data & Spend
  • Account Restructuring (if applicable)
  • Weekly/Monthly Reporting
  • Dedicated PPC Account Manager (Junior & Senior levels offered)
  • Text Ad Creation and Optimization
  • Expert Keyword Research
  • Geo-Targeting Ads
  • Conversion Tracking
  • Landing Page Optimization Suggestions
  • And More!

For additional information on any of our Internet marketing services, questions about pricing, or more – contact us today at 919-926-8733.