Google offers all kinds of services and options that businesses can use to be more successful. One such service is Google Ads, which allows people to create ads and then “compete” auction-style for their chance to have their ads appear when relevant searches are performed.

So, how do you win these auctions and actually have your ads displayed? Well, the best way is to follow these simple google ads tips!

Tip #1: Use Branded Keywords

First things first, when possible, have your Google Ads campaign include branded terms. You’ll find it very easy to make relevant ads for your keywords. Plus, when people search for your products or services, your ads are sure to show up, enabling them to target the people most likely to make a purchase.

However, for best results, use branded keywords alongside simpler, non-branded terms to have more of an impact. That way, people who search for the non-branded term may still be shown your ad. Plus, you may improve your Google ads quality score via this method, which helps your account as a whole.

Tip #2: Inform Google of Negative Keywords

Your Google Ads account also allows you to include “negative keywords.” These are basically keywords that you feel do not reflect your business and/or the type of traffic you’d like to attract.

If you run a very upscale restaurant, for example, you wouldn’t want it to appear when people search “cheap food near me.” You’d either get the wrong customers at your door or have your ad shown to people who are just going to click away from your site once they see your prices. But, problems like these can go away when you properly make use of the negative keyword feature.

Tip #3: Update Your Bids

Finally, once you’ve been using Google Ads for a while, take a look to see where most of your traffic is coming from. When you notice a lot of searches are coming from a particular area, especially if those searches are leading to conversions, you can adjust your bids for searches coming from those specific locations in the future. That way, your ads are more likely to appear to people who are looking for products or services just like yours!

Also See:

Google Ads Training

C0MPLÉX1’s Merge Words Tool

Learn More

Would you like to learn more great tips that can help you be successful with Google Ads? Or, maybe you want professional assistance that can guide you through your entire Google Ads campaign. Here at C0MPLÉX1, we can provide help not only with Google Ads but with all of your online marketing and SEO needs. To learn more, reach out to us today!

Modern business owners know how important it is for their sites to rank near the top of relevant Google searches. In fact, a good ranking can mean the difference between a successful business and one that goes under.

You may wish you could just pay Google directly for better ranking for your business, and we argue you can!

Google attempts to be incredibly honest and fair in its rankings. However, some businesses do have an advantage. Businesses that understand how Google works and use their knowledge for their own benefit often secure higher rankings.

Stay On Top of the Latest Changes

The first thing you have to understand is that Google changes its algorithms and processes very regularly. Some of these changes are announced publicly, and it’s wise to stay on top of any and all news related to major updates or changes to Google’s algorithm. The more you know about Google and how it currently functions, the greater the chances you can improve your Google rankings. Don’t worry, you don’t have to take time away from your business to do so, thats why we are here.

With that said, though, just knowing what Google publicly releases isn’t enough. You also, ideally, need to know the inner workings of Google. That’s where skilled SEO companies come into play. The best companies have been researching and tracking Google for years and have an understanding of how it functions and how you can use the system to achieve the best results. By working with such a company, as well as doing your research, you can stay on top of all the changes Google makes and maintain high rankings for your business.

Technical SEO

How do you pay Google to rank higher? Technical SEO. Using what we know you can quite literally pay Google to rank your website higher. We don’t give away all our secrets. Contact us today to understand how you can pay Google to rank your site higher with Technical SEO.

Contact C0MPLÉX1

A lot of these strategies are very complex, which is why it’s wise to enlist the help of a professional SEO firm. And, here at C0MPLÉX1, we consider ourselves not just SEO professionals, but true SEO experts. If you’d like our help ranking higher on Google and to have a stronger online presence in general, feel free to contact us. You won’t be disappointed!.

Today we are proud to see the second Bitcoin halving take place since our involvement in working with Bitcoin, Ethereum, and other ‘cryptos’ over the last 4 years. What started as information gathering that lead to a sleepless week of reading to setting up a rig, to learning linux CLI commands to believing that an internet native currency is greatly beneficial to the internet and individuals we can’t be more thankful for the Bitcoin community, especially in Raleigh, NC for all the help and guidance in getting up to speed and helping us learn a lot along the way. It has been an amazingly exciting, educational journey of blocks along the way over the years. We are looking forward to further adoption over the next epoch!

With the Magento 1 end of life being extended to June 2020, businesses have been given a little extra time to evaluate their next step. While many believe their only option is to migrate to Magento 2 or switch platforms due to security reasons, there is another option. Magento 1 can still be a viable option as an eCommerce platform if your work with the right developers. Magento security patches will still be created by the community and they can be incorporated into your existing site.

Why Stay with Magento 1?

The Magento 1 migration will not be as simple as a software update. There are migration tools, but it will require knowledge and expertise to complete the process. You can also expect a major change in the way you interact with the platform. Nothing will be backwards compatible, and you will need to update your themes and extensions. Business owners who are happy with the current version’s interface may want to stick with Magento 1.

The cost of a Magento migration is another reason many businesses would opt to stay with Magento 1. The cost of implementing Magento 2 will not be the only expense companies will face. The price of a yearly license will see a significant jump and may not be cost effective for some businesses. 

How Can I Keep Using Magento 1?

If you have the right Magento support, you can continue to use Magento 1 without change. C0MPLÉX1 has an expert team with years of Magento experience that can help keep you site safe and secure. We will keep you up-to-date with Magento security patches and ensure you are supported for years to come.  

The Magento end of life doesn’t have to be the end for you. If you are hesitant about the Magento migration, contact us for more information about how we can support you. We also have a wide variety of eCommerce SEO and internet marketing services to help you grow your brand and improve your web presence.

Starting October 14, 2019 Google will be changing its ad delivery options. Search campaigns, Shopping campaigns, and shared budgets will no longer have the option of using accelerated budget delivery. Any campaigns that fit these criteria will be switched to standard budget delivery starting October 7, 2019.

If you are currently using accelerated budget, it is recommended you change to standard budget in your campaign settings page. Using 3^rd party tools or scripts to switch network campaigns or shared budgets to accelerated budget may result in error.

Google has decided to make this change because campaigns with a limited budget often see a higher average Cost-per-click (CPC) when using accelerated budget delivery. This is due to ads showing more frequently in the morning when competition increases the cost. If your campaign is never limited by budget, you will not see any change.

The change was also made because campaigns with limited budgets using accelerated budget could have their ads only shown in one area. If the region you are targeting has multiple time zones your ads will not be seen in later time zones if your budget is depleted early in the morning.

C0MPLÉX1 continues to monitor and adapt to any changes Google makes. If you would like to create or improve your pay per click (PPC) Google Ads campaign, we can help. We can quickly implement any changes or make suggestions to help you get the best ROI from your campaign.
If you would like more information about PPC ad campaigns or any of our other internet marketing and SEO services, contact us today.